First, what is trade B2B?

Trade B2B is an abbreviation of the English phrase Business-to-Business. It refers to the business model in which data and information are exchanged and transmitted between enterprises through private networks or the Internet to carry out trading activities. B2B will be Intranet and enterprise products and services, through the B2B website or mobile client closely combined with customers, through the rapid response of the network, to provide customers with better services, so as to promote the business development of enterprises. Both sides of B2B e-commerce transaction are merchants, who use Internet technology or various business network platforms to complete the process of business transactions.

Two, the four advantages of B2B trade

(1) Enhance brand influence

For traditional enterprises, on the one hand, they should make use of the e-commerce platform to "exert power" and do a good job of product publicity and promotion. At the same time, they should also start from the source of products and practice internal skills. At present, the whole manufacturing industry in China still has a long way to go, and the market has become saturated. Like the products, the homogenization of marketing methods is becoming increasingly serious. If the enterprises that have not accumulated the reputation and customers to a certain extent want to stand out in the industry and rapidly increase sales, they must "apply the right medicine" to the market situation.

At present, the emerging one-stop purchasing platform for industrial products accurately subdivide industry categories, select and aggregate a large number of world-renowned brand manufacturers and brand first-level agents, to realize the comprehensive integration of production, distribution and terminal resources, and achieve the competitive product quotation of the whole network. Through the aggregation and influence of the platform, we can quickly grasp the superior resources, so that traditional enterprises can obtain the precise channel to find the downstream buyers according to the characteristics of the industry. Massive website traffic and accurate exposure, so that enterprises in the promotion of brand influence to achieve twice the result of half the effort.

(2) Focus on the largest customer base

With the continuous development of society and the gradual expansion of enterprise scale, modern enterprises require management to be more efficient and fast. Enterprises pursue immediate benefits brought by "short, flat and fast", and enterprise procurement is no exception. Traditional procurement methods can no longer satisfy the development of modern enterprises. Statistics show that 82 percent of industrial customers in China will choose to buy industrial supplies through "online industrial store", and 87 percent of Asian respondents also said they would consider online purchasing more.

The growth rate of Internet users is increasing every year, there are more and more merchants conducting transactions online, and the security of transactions is also greatly improved. All these changes suggest that we should keep up with the changes in the form and participate in the e-commerce. Nothing is out of step with this change, but if it isn't, your performance may be.

(3) Effectively reduce operating costs

The Internet breaks through the restrictions of region, time and customer base. Users can complete online transactions at any time and anywhere. The whole transaction process of the buyer and seller, including negotiation and signing of the transaction, payment of goods and delivery notice, can be carried out online. Smooth and fast information transmission can ensure that all kinds of information check each other, can prevent the flow of forged information. Compared with traditional channels, B2B e-commerce channels are efficient, convenient and safe, which makes the industry more optimistic. The innovative one-stop procurement platform based on information technology can improve the accuracy, breadth and speed of enterprise sourcing based on system algorithm, manual matching and network promotion, and change the problem of inaccurate and untimely information in enterprise decision-making.

Through "big data", B2B can transmit market demand information to enterprises for decision-making and production. Meanwhile, the production information of enterprises can be immediately transmitted to suppliers for timely supply. In addition, it can also provide quality services such as selection quotation, delivery guarantee, payment security guarantee and so on to save procurement costs.

(4) The inevitability of social development

Now is the information society, every information technology breakthrough, will bring great changes to all walks of life. Information technology has been fully integrated into all aspects of society, pushing forward the innovative development of all walks of life. B2B can effectively solve regional influence, save resources and costs in the process of transaction, and achieve the maximum integration and utilization of resources.